Monday, 3 August 2009

MTV International-This Is Not A Commercial!

Clip length: 2 mins

1 x 30 mins
Aired on international MTV channels, World AIDS Day, December 1st 2005

Directed PSC digi crew. Edit directed.
Filmed in Los Angeles

A part of MTV's international AIDS awareness Staying Alive campaign, a 30 minute documentary exploring the changing world of AIDS awareness advertising from across the world in the last 25 years. Featuring global celebrities and teenagers from around the world giving opinions on what awareness messages work best, from abstinence to condom ads, humour vs. scare tactics and celebrity messages to real life campaigns.

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